Course description

  • This course is designed to empower healthcare professionals with advanced strategic planning skills using multiple frameworks such as Lean Canvas, SWOT Analysis, and Pirate Funnel. Participants will learn to systematically assess business opportunities, identify strengths and weaknesses, and optimize customer acquisition strategies. Practical capstone projects will reinforce theoretical knowledge, preparing learners to develop robust business plans for healthcare innovations.

  • Course Outline:

    • Introduction to Strategic Planning Frameworks in Healthcare
      • Overview of Lean Canvas, SWOT Analysis, and Pirate Funnel
      • Integration of Strategic Planning in Healthcare Entrepreneurship
    • Conducting SWOT Analysis for Healthcare Ventures
      • Identifying Strengths, Weaknesses, Opportunities, and Threats
      • Strategic Decision Making Based on SWOT Analysis
    • Implementing Lean Canvas for Healthcare Startups
      • Value Proposition Design and Customer Segmentation
      • Revenue Streams and Cost Structures for Healthcare Innovations
    • Optimizing Customer Acquisition with Pirate Funnel
      • Understanding Acquisition, Activation, Retention, Revenue, Referral (AARRR) Metrics
      • Case Studies and Applications in Healthcare Settings
    • Hands-on Capstone Project: Integrating Strategic Frameworks
      • Applying Lean Canvas, SWOT Analysis, and Pirate Funnel to a Healthcare Business Plan
      • Pitching and Presenting Strategic Insights and Recommendations
  • What Will I Learn?

    • Master strategic planning frameworks essential for healthcare entrepreneurship
    • Apply Lean Canvas, SWOT Analysis, and Pirate Funnel to optimize business strategies
    • Develop actionable healthcare business plans with a focus on innovation and sustainability
  • Course Benefits:

    • Gain expertise in advanced strategic planning tailored for healthcare professionals
    • Hands-on experience through real-world applications and capstone projects
    • Learn from industry experts and case studies in healthcare innovation and entrepreneurship
  • Target Audience:

    • Healthcare professionals aiming to launch or enhance healthcare startups
    • Medical students and researchers interested in applying business strategies to healthcare innovations
  • Total Course Duration:

    • 25 Hours
  • Materials Included:

    • Lecture slides and comprehensive notes
    • Case studies and real-world examples in healthcare entrepreneurship
    • Templates for Lean Canvas, SWOT Analysis, and Pirate Funnel applications
  • Requirements/Instructions:

    • Basic understanding of healthcare industry dynamics
    • Access to internet for online lectures and collaborative discussions
    • Commitment to participate actively in capstone projects and group activities

This course equips healthcare professionals with advanced strategic planning skills necessary to navigate and succeed in the dynamic healthcare industry landscape.

What will i learn?

  • Develop proficiency in using Lean Canvas, SWOT Analysis, and Pirate Funnel for strategic planning in healthcare.
  • Gain practical experience through hands-on capstone projects applying strategic frameworks to real healthcare business scenarios.
  • Acquire skills to create comprehensive business plans tailored for healthcare startups and innovations.
  • Enhance their ability to assess and optimize business strategies for sustainable healthcare entrepreneurship.

Requirements

  • Basic understanding of healthcare industry dynamics
  • Access to a computer with internet connectivity for online lectures and discussions
  • Commitment to actively participate in capstone projects and group activities

Frequently asked question

You will learn Lean Canvas, SWOT Analysis, Pirate Funnel, and their application in healthcare entrepreneurship.

Yes, the course is designed to cater to beginners as well as those looking to deepen their strategic planning skills in healthcare.

The capstone project allows you to apply theoretical knowledge to real-world scenarios, refining your skills in developing business plans for healthcare innovations.

Yes, you will have access to course materials, including slides, templates, and case studies, for future reference.

Yes, a certificate of completion will be awarded to participants who successfully finish the course and capstone project.

Digital Doctors

Digital Doctors College offers cutting-edge online courses in digital health, empowering healthcare professionals with the skills needed to excel in a digital landscape.

Welcome to Digital Doctors College, the premier institution revolutionizing healthcare education. At Digital Doctors College, we're dedicated to empowering the next wave of healthcare leaders with advanced digital skills and expertise.Our Mission: Our mission is to arm healthcare professionals and enthusiasts with the necessary tools to excel in an increasingly digital landscape. We aim to foster innovation, enhance patient care, and propel positive change in healthcare through cutting-edge digital health education.Our Vision: We foresee a future where every healthcare professional is digitally adept and capable of maximizing technology's potential. Through accessible, top-tier online courses, we strive to ignite the digital revolution in healthcare, ultimately contributing to enhanced health outcomes worldwide.

Levi Cheptora

Healthcare Innovator | Digital Health Entrepreneur | Editor-in-Chief | Champion for Accessible and Equitable Healthcare Solutions| English Coach and Public Speaking Educator

I’m Dr. Levi Cheruo Cheptora—a healthcare innovator, educator, and your friendly neighborhood digital health troublemaker. I wear many hats, but my favorite one is the one that says, “How can I fix this broken healthcare system?”You see, before COVID-19 arrived to complicate our lives further, I buried five close family members, including my father and fiancée. Why? Because ignorance and lack of access to healthcare did what a lion couldn’t—it killed. And as my grandmother always says, “A hyena dies from wandering, not from hunger.” I realized then that we were wandering aimlessly in a jungle of preventable deaths.So, I decided to stop waiting for the rainmaker and became one myself. In 2020, I started Doctors Explain Digital Health Co. LTD, with a big dream and a bigger fight in me. My mission is simple: make sure 90% of rural Kenyans and people with mobility challenges can access specialized care and health information by 2030.What Drives Me?I believe healthcare isn’t just for those who can afford it or live near a hospital. It’s for everyone—whether you’re in Nairobi or deep in Samburu. But let’s be honest, right now, healthcare in Kenya is like a house with no roof: it looks okay until it starts raining. That’s why I focus on three key areas:Digital Doctors CollegeLet’s face it, healthcare professionals need to learn, unlearn, and relearn. Our online college offers over 90 courses to help them master telemedicine, health informatics, and more. Because, as they say, “An old broom may know the corners, but it can’t sweep out new dirt.”360° MHMIS (Hospital Management Software)Hospitals shouldn’t run like matatus. With our software, we’re fixing the chaos: managing patient records, appointments, and billing—all from one platform. It’s like giving a sufuria to someone who’s been trying to cook with a calabash!Doctors Explain TVMany of us can recite episodes of Maria but don’t know the signs of hypertension. That’s why we created multilingual, entertaining health content to educate people across Kenya. If knowledge is power, then this is us handing out rechargeable batteries!Why I CareWhen I look at the faces of families in rural Kenya, I see my own. I know what it’s like to feel helpless, to wonder what might have been if only we had known better. But as the elders say, “When spider webs unite, they can tie up a lion.” So here I am, spinning my web, pulling together people, ideas, and technology to build a healthier Kenya—one step at a time.

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Telehealth and Telemedicine Journals

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Free

Lectures

20

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes

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